A consistent approach to each project helps us craft smart concepts, and beautiful design ideas.

01.

Define the Objective

At the very beginning, we’ll outline our goals for communicating with your customer, and the reason for producing the project. These objectives help to guide our decision making throughout the process.


02.

Sketches + Creative Brainstorming

Research, examine and explore. With your goals and objectives as our foundations, we’ll brainstorm concepts and ideas. During the creative process, we’ll explore influences, trends, cultural and visual inspiration, and identify the tone and point of view that’s the right fit for the deliverables (end product).

03.

Design
Options

It is our point of view that there’s always more than 1 way to solve any creative challenge, express brand ethos, or approach a digital experience or publication. Each project will include multiple design options, each of which speaks to the objectives, audience, and platform or media outlet.

04.

Selection and Refinement

In the S&R process, you and your team can select the option that you feel best achieves the objectives. We’re experts at visual communication, but you know your business best. We’ll look to you and your team for feedback that reflects your perspective and deep understanding of your organization, product, brand, or publication as we refine the design.

05.

Packaging and Delivery

With your goals and objectives as our foundations, we’ll brainstorm concepts and ideas. During the creative process, we’ll explore influences, trends, cultural and visual inspiration, and identify the tone and point of view that’s the right fit for the deliverables.

06.

Testing

Digital products and projects always require 1 or more rounds of testing. There are dozens of devices and platforms on which your digital experience is consumed, and testing helps us ensure consistency across platforms and devices. All Digital projects will include a full testing schedule and procedure, to allow a window of time for us to refine the final product as needed.